Responsive emails and landing pages redesigned for Royal Caribbean's GoToMarket team. By looking at our email data, we found that most guests were checking in 4-7 days before their cruise. We also got some feedback from guests that there were too many emails, most with the same information, and they were being sent out too frequently. My primary goal from here was to push and question our cadence. Then, I started thinking of ways that we could make the emails seem just different enough, but still contain the main message.
Increase guest awareness about app check-in and it's perks.
Guests are currently not clicking through emails and further, not checking in through the app.
Increase app downloads and promotional messaging.
I sketched and wireframed for both desktop and mobile that contained all modules needed on any GoToMarket email communication. This helped the devs be able to create master templates that would allow us to create as many dynamic and different emails as we wanted.
Similar styles were also translated into our landing pages to keep our style consistent.
This also allowed me to create a style guide and system for future designers and devs to be able to follow and use. Thus, making our process more efficient and simple.
“Monika has super strong UX and UI instincts that just make for a well rounded product designer. She’s worked on everything from digital marketing to our responsive Intranet, and with each new project she’s given she kicks everything up another notch.. She’s a great product design resource. ”
Julie Skiver Stanton, Sr. Product Design Manager at Royal Caribbean Group