Real estate, Reimagined
Client
Dream House Connect
Year
2021-2022
Timeline
Ongoing
Tools
Figma
Dream House Connect is a forward-thinking realtor company committed to providing a more personalized and interactive experience for both buyers and sellers. With the goal of standing out in a competitive market, they approached us to revamp their homepage for a visual uplift that would resonate with users and enhance engagement.
The Challenge
Dream House Connect needed a fresh and modern homepage design that not only looked appealing but also provided an intuitive user experience. The challenge was to create a platform that would attract potential clients while facilitating easy navigation for buyers and sellers.
Research & Analysis
To inform our design strategy, we conducted a thorough competitive analysis of leading real estate platforms, including Zillow, Redfin, and Realtor.com. Additionally, we explored more socially-driven platforms like Instagram and YouTube to identify trends and best practices in user engagement and visual presentation.
Design Process
Wireframing: We began by developing a series of wireframes that mapped out the new homepage layout. These wireframes served as a foundation for creating a user-friendly interface that met the needs of the target audience.
Mood Boards: After finalizing the wireframes, we presented two mood boards, each showcasing distinct color recommendations, typography, and keywords that captured the brand's personality. This collaborative approach allowed DHC's team to visualize different aesthetic directions before finalizing the design style.
Mini Style Guide: Using the approved style from the mood boards, we built out a mini style guide that established a cohesive visual language for the site as a whole. This guide included color palettes, typography, and UI elements that aligned with DHC's new brand identity.
High-Fidelity Design: With the wireframes and style guide in hand, we crafted a visually stunning and engaging homepage design. The final product did not only looked good, but it was also fun and intuitive for users to navigate.
UX Copy: To further enhance user experience, we provided tailored UX copy for the homepage that guided users effectively and resonated with their needs.
Outcome
The new homepage design significantly elevated DHC's online presence, providing a fresh look that encourages user interaction. DHC's team successfully utilized the style guide and high-fidelity designs to extend the updated aesthetic across the rest of their site. After our work was handed over, the client requested a review of the site to ensure that the brand style guide had been implemented correctly by her team.
